In response to a growing demand for its services, Max Associates, UK’s market leader in leisure management consultancy, has appointed industry specialist, Greg Chesters as Principal Consultant. Lisa Forsyth, Director, says: “It’s great to have the enthusiastic Greg Chesters joining…

Reading’s new Palmer Park leisure centre was officially opened recently by Reading-born double gold medallist Paralympian Graham Edmunds. The centre is now open to the public and boasts a brand new 25m 6-lane pool, visitors to the centre can also enjoy…

Max Associates is delighted to learn that several clients have been successful in their Levelling Up Fund (LUF) bids from Round 2 of the government funding. These councils include North East Lincolnshire, Swale, South Holland, Southampton and Trafford who have…

The brand new £20m White Oak Leisure Centre in Swanley opened to the public on Saturday 12 February. Residents and visitors were invited to take a first look around the new centre, operated by Everyone Active. The new centre features…

We are pleased to share with you a case study from Sandwell Leisure Trust. This case study brings to life the challenges faced by the team in the 12th most deprived local authority in England, changing population demographics and low…

The brand new £36 million Chilterns Lifestyle Centre in Amersham opened on Monday 6 December 2021. Residents and visitors were able to take a look inside Buckinghamshire Council’s flagship lifestyle venue which boasts a fantastic array of facilities to suit…

Colin Jackson – the BBC TV athletics commentator and former Olympic silver medallist, world, European and Commonwealth champion and world record holder at 110m hurdles will officially open the centre doors to the public on Saturday. The new centre features…

From 1 July 2021, GLL commenced a new contract to manage and operate Meadway Leisure Centre, South Reading Leisure Centre, Palmer Park Sports Stadium and Rivermead Leisure Centre.  This is the latest stage in the project to overhaul and improve Reading’s…

The latest Moving Communities analysis focuses on financial evaluation, reporting on aggregated sector comparisons in financial performance between the periods April 2019 – March 2020 and April 2020 – March 2021 respectively. The report used subsidy per visit and % cost…

Further to Max Associates producing a strategic outcomes gap analysis, Liverpool City Council has commissioned Max Associates to undertake and deliver the full strategic outcomes planning model report. This will review the key leisure centres and services across the council…