
Max Associates has been operating for over 20 years and is a market leader in leisure management contract procurement. Delivering both consultancy and project management, we have extensive experience across the sport, leisure and cultural sectors.
Our Expertise Includes…
Sport England Strategic Outcomes Planning Models
Commissioned to undertake 17 SOPM reports, with those completed achieving successful EOI and Sport England ring fencing funding.
Leisure and Culture Services Procurement
Undertaken over 30 procurement projects, completing shadow business plans and assessments of all income and expenditure projections for sport and leisure facilities. We are therefore fully conversant of best practice from private operators, consortiums and trusts.
Facility Strategies
Completed over 35 feasibility studies for centres including traditional and innovative / commercial facilities to drive participation and income.

Who We Are
Our directors and principal consultants have the skills, experience and knowledge to make a real difference for clients in the public, private and voluntary sectors. Our directors are at the forefront of those continuing to investigate the social, economic and community benefits of sport and leisure provision.
We have supported clients from high level over-arching leisure strategies, through to centre feasibility studies. We have worked with clients to develop indoor and outdoor leisure facility strategies and advise on the best delivery and management options.
Recent News
Success for White Oak Leisure Centre in first year
The brand new £20m White Oak Leisure Centre in Swanley has reported 400,000 visitors since opening in February 2022. Nearly 3,000 fitness members have joined, 800 children have signed up…
Trafford Council approves plans for multi-million pound refurbishment of Stretford Leisure Centre
Exciting plans for the multi-million refurbishment of Stretford Leisure Centre have been given the go ahead by Trafford Council. https://www.trafford.gov.uk/residents/news/articles/2023/20230221-Multi-million-pound-plans-for-state-of-the-art-leisure-centre-approved-by-Council.aspx The centre will be totally transformed, benefitting from a refurbished…
Greg Chesters Joins Max Associates
In response to a growing demand for its services, Max Associates, UK’s market leader in leisure management consultancy, has appointed industry specialist, Greg Chesters as Principal Consultant. Lisa Forsyth, Director,…