
Max Associates has been operating for over 20 years and is a market leader in strategic outcomes planning models, feasibility studies, alternative management options, leisure strategies and leisure procurement.
Our Expertise Includes…
Sport England Strategic Outcomes Planning Models
Commissioned to undertake 17 SOPM reports, with those completed achieving successful EOI and Sport England ring fencing funding.
Leisure and Culture Services Procurement
Undertaken over 30 procurement projects, completing shadow business plans and assessments of all income and expenditure projections for sport and leisure facilities. We are therefore fully conversant of best practice from private operators, consortiums and trusts.
Facility Strategies
Completed over 35 feasibility studies for centres including traditional and innovative / commercial facilities to drive participation and income.
Our Clients
We’ve partnered with councils across the UK. Explore our interactive map to discover the projects we’ve delivered.

Who We Are
Our directors and principal consultants have the skills, experience and knowledge to make a real difference for clients in the public, private and voluntary sectors. Our directors are at the forefront of those continuing to investigate the social, economic and community benefits of sport and leisure provision.
We have supported clients from high level over-arching leisure strategies, through to centre feasibility studies. We have worked with clients to develop indoor and outdoor leisure facility strategies and advise on the best delivery and management options.
Recent News
Max Associates Hosts Inaugural Padel Networking Event in Support of MND Association
We were delighted to host our inaugural padel networking and social event last week at The Padel Club in Gloucester, bringing together industry professionals while raising funds for the Motor…
Max Associates Joins Industry Leaders to Champion Community Wellbeing at UKREiiF 2026
We had a fantastic time at UKREiiF 2026! Max Associates joined industry leaders at the Royal Armouries in Leeds on 19th-20th May for two days of insight, collaboration, and meaningful…
Max Associates Appointed to Shape the Future of Sport and Leisure in Harlow and Gilston Garden Town
We are delighted to announce that Max Associates has been appointed by Harlow Council to lead the development of a Built Facility Strategy, Outdoor Sports Strategy and high-level Feasibility Study to help…













