Skip to content

10305-MAX-logo

Max Associates has been operating for over 20 years and is a market leader in strategic outcomes planning models, feasibility studies, alternative management options, leisure strategies and leisure procurement. 

Our Expertise Includes…

Sport England Strategic Outcomes Planning Models

Commissioned to undertake 17 SOPM reports, with those completed achieving successful EOI and Sport England ring fencing funding.

Leisure and Culture Services Procurement

Undertaken over 30 procurement projects, completing shadow business plans and assessments of all income and expenditure projections for sport and leisure facilities. We are therefore fully conversant of best practice from private operators, consortiums and trusts.

Facility Strategies

Completed over 35 feasibility studies for centres including traditional and innovative / commercial facilities to drive participation and income.

Our Clients

We’ve partnered with councils across the UK. Explore our interactive map to discover the projects we’ve delivered.

Who We Are

Our directors and principal consultants have the skills, experience and knowledge to make a real difference for clients in the public, private and voluntary sectors. Our directors are at the forefront of those continuing to investigate the social, economic and community benefits of sport and leisure provision.

We have supported clients from high level over-arching leisure strategies, through to centre feasibility studies. We have worked with clients to develop indoor and outdoor leisure facility strategies and advise on the best delivery and management options.

Our Partners

Testimonials

“Max Associates combined strong sector knowledge with a clear understanding of Dorset’s geography and diverse communities. Their evidence-based approach — incorporating stakeholder consultation, facility mapping, condition and performance analysis, and commercial review — gave us a clear picture of current provision and future need.

The resulting strategy provides a prioritised and deliverable but ambitious investment programme, including new-build and refurbishment projects supported by robust revenue modelling and capital cost estimates. Their review of management options across our mixed portfolio was particularly valuable, demonstrating the financial and qualitative benefits of moving towards a single management model.

Max Associates were professional, collaborative and highly responsive throughout, and we would confidently recommend them to other local authorities seeking strategic leisure planning expertise.”

Paul Rutter
Service Manager for Leisure, Arts and Cultural Services, Dorset Council

“Working with Kirsty and the team at Max Associates to develop our Active Communities Framework has been an invaluable experience. Their expertise and collaborative approach were instrumental in shaping the Active Communities Framework. Kirsty brought a deep understanding of sport, physical activity, and community engagement, ensuring that each strategy that was part of the framework was evidence-based, practical, and aligned with our local priorities. The process was smooth, well-structured, and collaborative.  Kirsty listened to our needs, challenged our thinking where appropriate, and provided clear guidance throughout. These strategies provide a strong foundation for decision making, investment planning, and partnership development, helping us deliver better outcomes for residents and create more active, healthier communities”.

Julie Cardwell
Head of Leisure Services, North Northamptonshire Council

The Max Associates team are extremely professional and knowledgeable and the work they have delivered for South Derbyshire has been outstanding.   

In South Derbyshire we had an outsourced procurement function with NHS Chesterfield – so the support Max Associates offed the Council in this process was invaluable.  They ensured we created the right service specifications to get the outcomes we were looking for and to get the best responses from the market. 

Prior to the actual leisure contract procurement work Max Associates conducted soft market testing to help initiate this process.  Also, with their expertise and support we were able to go out to market, appoint and mobilise new contractors with in a 12-month period. 

The outcomes from this means that significant savings will be realised to the council over the term of the contract, also investments into the leisure facilities have also been delivered in the first year of the contract, which has led to increased participation and customer satisfaction. 

Max Associates have also supported us on facility mix recommendations for a future leisure centre design and are working with us to devise a future Active Wellbeing Strategy. 

I would highly recommend Max Associates services to other local authorities to support any leisure contract procurement or leisure/physical activity strategy work.”

Sean McBurney
Head of Cultural & Community Services, South Derbyshire District Council

Recent News

Lisa Forsyth Catches Up With Active Insight

Lisa Forsyth, Managing Director of Max Associates, has spoken with Mike Hill of Active-Insight to discuss new research findings based on community surveys conducted over the past four years. The…

Back To Top