
Max Associates has been operating for over 20 years and is a market leader in strategic outcomes planning models, feasibility studies, alternative management options, leisure strategies and leisure procurement.
Our Expertise Includes…
Sport England Strategic Outcomes Planning Models
Commissioned to undertake 17 SOPM reports, with those completed achieving successful EOI and Sport England ring fencing funding.
Leisure and Culture Services Procurement
Undertaken over 30 procurement projects, completing shadow business plans and assessments of all income and expenditure projections for sport and leisure facilities. We are therefore fully conversant of best practice from private operators, consortiums and trusts.
Facility Strategies
Completed over 35 feasibility studies for centres including traditional and innovative / commercial facilities to drive participation and income.

Who We Are
Our directors and principal consultants have the skills, experience and knowledge to make a real difference for clients in the public, private and voluntary sectors. Our directors are at the forefront of those continuing to investigate the social, economic and community benefits of sport and leisure provision.
We have supported clients from high level over-arching leisure strategies, through to centre feasibility studies. We have worked with clients to develop indoor and outdoor leisure facility strategies and advise on the best delivery and management options.
Recent News
Lisa Forsyth explains what Government VAT changes mean for local authority leisure services
In March this year, HMRC announced a significant change to the VAT treatment of Local Authority Leisure Services that could add hundreds of thousands of pounds onto revenue lines. Prior…
Max Associates wins North Northamptonshire Council contract to develop Leisure Strategic Framework
Further to a competitive bid Max Associates has been appointed to work with North Northamptonshire Council to develop a suite of new key strategies. These strategies; Active Communities Strategy, Leisure…
Max Associates Appointed to Support London Borough of Waltham Forest Lido Leisure Project
Waltham Forest Council has commissioned Max Associates to develop a business case for the lido leisure destination for Low Hall Sports Ground. The provision of a lido was included in…