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Max Associates has been operating for over 20 years and is a market leader in leisure management contract procurement. Delivering both consultancy and project management, we have extensive experience across the sport, leisure and cultural sectors.

Our Expertise Includes…

Sport England Strategic Outcomes Planning Models

Commissioned to undertake 17 SOPM reports, with those completed achieving successful EOI and Sport England ring fencing funding.

Leisure and Culture Services Procurement

Undertaken over 30 procurement projects, completing shadow business plans and assessments of all income and expenditure projections for sport and leisure facilities. We are therefore fully conversant of best practice from private operators, consortiums and trusts.

Facility Strategies

Completed over 35 feasibility studies for centres including traditional and innovative / commercial facilities to drive participation and income.

Who We Are

Our directors and principal consultants have the skills, experience and knowledge to make a real difference for clients in the public, private and voluntary sectors. Our directors are at the forefront of those continuing to investigate the social, economic and community benefits of sport and leisure provision.

We have supported clients from high level over-arching leisure strategies, through to centre feasibility studies. We have worked with clients to develop indoor and outdoor leisure facility strategies and advise on the best delivery and management options.


“The level of detail in the financial analysis was impressive. The report has been taken forward to decision-makers and is regarded as a solid piece of work upon which implementation of leisure developments may be based. I would recommend Max’s services to any other council looking for delivery of similar projects.”

Michael Walker
Trafford Council

“I have found their support to be absolutely first class and without their assistance this project would have been considerably more challenging. Without Max Associates involvement I am convinced the project would not have run to the timetable and the council’s position would not have been as strong as it is.”

Jonathan Sewell
Guildford Borough Council

Recent News

Greg Chesters Joins Max Associates

Greg Chesters Joins Max Associates

In response to a growing demand for its services, Max Associates, UK’s market leader in leisure management consultancy, has appointed industry specialist, Greg Chesters as Principal Consultant. Lisa Forsyth, Director,…

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