In March this year, HMRC announced a significant change to the VAT treatment of Local Authority Leisure Services that could add hundreds of thousands of pounds onto revenue lines. Prior to March 2023, local authorities managing in-house leisure centres were…

Further to a competitive bid Max Associates has been appointed to work with North Northamptonshire Council to develop a suite of new key strategies. These strategies; Active Communities Strategy, Leisure Facilities Strategy and Playing Pitch Strategy will form a comprehensive…

Waltham Forest Council has commissioned Max Associates to develop a business case for the lido leisure destination for Low Hall Sports Ground. The provision of a lido was included in Waltham Forest’s labour group manifesto under the pledge to invest…

The brand new £20m White Oak Leisure Centre in Swanley has reported 400,000 visitors since opening in February 2022. Nearly 3,000 fitness members have joined, 800 children have signed up for swimming lessons and more than 160,000 people have swum…

Exciting plans for the multi-million refurbishment of Stretford Leisure Centre have been given the go ahead by Trafford Council. https://www.trafford.gov.uk/residents/news/articles/2023/20230221-Multi-million-pound-plans-for-state-of-the-art-leisure-centre-approved-by-Council.aspx The centre will be totally transformed, benefitting from a refurbished 25m swimming pool; a 20m learner pool an enlarged lobby…

In response to a growing demand for its services, Max Associates, UK’s market leader in leisure management consultancy, has appointed industry specialist, Greg Chesters as Principal Consultant. Lisa Forsyth, Director, says: “It’s great to have the enthusiastic Greg Chesters joining…

Reading’s new Palmer Park leisure centre was officially opened recently by Reading-born double gold medallist Paralympian Graham Edmunds. The centre is now open to the public and boasts a brand new 25m 6-lane pool, visitors to the centre can also enjoy…

Max Associates is delighted to learn that several clients have been successful in their Levelling Up Fund (LUF) bids from Round 2 of the government funding. These councils include North East Lincolnshire, Swale, South Holland, Southampton and Trafford who have…

The brand new £20m White Oak Leisure Centre in Swanley opened to the public on Saturday 12 February. Residents and visitors were invited to take a first look around the new centre, operated by Everyone Active. The new centre features…

We are pleased to share with you a case study from Sandwell Leisure Trust. This case study brings to life the challenges faced by the team in the 12th most deprived local authority in England, changing population demographics and low…