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Max Associates works with other experienced partners and leading industry organisations to achieve the best outcomes on projects. Max Associates is also part of the consortium that manages Sport England’s National Benchmarking Service and is part of the Datahub Club and an ESPO Framework Supplier.

Active Insight

The leading provider of Customer Insight, Business Intelligence and Consultation services to the cultural services, active Leisure and Health and Fitness Industries. Active Insight work with leading industry organisations, local authorities and Trusts, as well as private sector operators and suppliers, helping them to understand their customers and clients needs and aspirations, and to deliver innovative service improvement initiatives.

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Right Directions

In September 2004, Right Directions was created to provide a dynamic, realistic & alternative way of providing Quality Management and Health & Safety support to organisations in the Sports and Leisure Industry. Over the years our client base has developed and we now work closely with private organisations, local authorities, contract management organisations and a network of Sports & Leisure trusts around the UK.

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ESPO is a local authority owned purchasing and supply consortium with over 30 years of experience in public sector procurement. Max Associates is one of the Leisure, Culture and Tourism select list of service providers included in the ESPO framework.

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Established in 1984, Pozzoni are an award winning, innovative & forward thinking Architectural Practice with offices in Manchester & London. Max Associates and Pozzoni worked with Ards Borough Council for the re-provision of Ards Leisure Centre.

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Saunders Boston

Saunders Boston Architects (SBA) design and deliver buildings  within their core sectors; Care and Retirement Living, Education, Residential and Sports and Leisure. Now based in Cambridge, they can trace their roots back to 1919, and are a general Architectural practice that work with a wide range of clients on a diverse selection of projects.  Max Associates and Saunders Boston recently worked together to develop an innovative design for Birchwood Leisure Centre (City of Lincoln Council) that not only met demands for traditional facilities (gym and sports hall), but also included indoor leisure entertainment facilities that would draw typical ‘non-users’ into the centre.

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Leisure Database

The Leisure Database Company is a leading independent specialist in the leisure sector, providing key market intelligence and analysis across the fitness industry. Established over 30 years ago, the company works with a wide range of fitness operators, suppliers, consultants and investors in a variety of different ways. These include customer profiling, latent demand estimates, new site analysis, industry reports, statistics and data licences.

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The DataHub is a repository for sport and leisure data, integrated and enhanced through a suite of participation and business intelligence modules, accessed anywhere via a single online portal. The aim of the DataHub is to get a nation more active and healthier by sharing up to date intelligence, so those investing within the sector can make more informed decisions.

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4global enables its clients across the world, achieve greater interest and participation in sport through our expertise, insight and integrated smart solutions. Our Vision. To be the number one trusted advisor in sport and to empower our clients through expert advice and intelligence. Shaping the future of sport.

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Abacus is a Quantity Surveying and Project Management practice formed in 2007 that combines solid experience including cost management. We aim to be proactive as well as professional and responsive; delivering value for money projects on time, within budget, and building long term relationships in the process. Crucially, the Abacus service offering is designed around the needs of our clients.

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Alliance Leisure

Alliance Leisure develops facilities on behalf of leisure operators that want to improve or expand the leisure products and services they offer.  As a multi award-winning team for our design, build, fund and partnership services we have carried out over 140 leisure developments and invested over £160m in the UK leisure market. Bringing innovation to the traditional leisure market Alliance Leisure case studies show how they have transformed facilities, providing added value in the key areas of affordability, cost certainty, risk reduction and speed of delivery.

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“We couldn’t be happier with the support and commitment from the Max team, all technically and professionally excellent, this was crucial in our long-term project with difficult challenges. Just so nice and such a good and enjoyable team to work with. They really do capture and embrace the client’s key issues and concerns and are exceptional, in the quality of support, their knowledge and expertise and the respect and high regard they are held in across the wider leisure industry.”

Sue Drummond
Buckinghamshire Council

“Max Associates was appointed to deliver a Leisure and Wellbeing Strategy for the District, throughout the project they offered extensive experience and insight to the process of developing this strategy resulting in a clear and effective path forward for the Council to improve its services and deliver upon wider outcomes. Their flexible approach allowed for the development of a strategy which was in line with the Council’s ethos and aspirations. The management options appraisal provided an evidenced analysis from which the Council can now make informed decisions about the future delivery of the services.  I would have no hesitation in recommending Max Associates to carry out similar projects”

Angela Gillingham
Stroud District Council

“The level of detail in the financial analysis was impressive. The report has been taken forward to decision-makers and is regarded as a solid piece of work upon which implementation of leisure developments may be based. I would recommend Max’s services to any other council looking for delivery of similar projects.”

Michael Walker
Trafford Council

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