Lisa Forsyth

Managing Director

About Lisa, our Managing Director.

BA (Hons) Economics. Msc Recreation Management.

Lisa has been working in the local authority leisure industry for 20 years; working as a consultant for the previous 10 years. Lisa’s career in the industry started at operational level managing local authority leisure centres. She continued to gain experience by heading up a business development department of one of the leading local authority leisure contractors in the UK. She joined Max Associates in 2008, and is now a Director.  She is a former member and board member (Treasurer) of the Chartered Institute for the Management of Sport & Physical Activity (CIMSPA).

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Lisa’s Testimonials

“The level of detail in the financial analysis was impressive. The report has been taken forward to decision-makers and is regarded as a solid piece of work upon which implementation of leisure developments may be based. Lisa and her colleagues remained flexible, approachable and highly committed to the project throughout. I would recommend Max’s services to any other council looking for delivery of similar projects.”

Michael Walker
Trafford Council

“I would highly recommend Max Associates for their technical knowledge, structured approach and more importantly, their ability to successfully engage with a wide range of stakeholders. Lisa demonstrated an excellent understanding of the political context and was able to provide a flexible approach to inspire confidence and deliver results.”

Claire Walker
Middlesbrough Council

“Following the successful completion of Southampton City Councils’ Sport and Recreation Partnerships Project, I would like to formally offer my sincere thanks to Mark and Lisa. Their support (and at times patience) was excellent and I really have enjoyed working with such a professional organisation. On behalf of Southampton City Council, thank you for al your hard work, expertise and experience you brought to the project.”

Jayne Ludden
Sport and Recreation Manager
Southampton City Council

Related Case Studies

Hyndburn Leisure Trust – Strategic Outcomes Planning Model

Further to producing an initial scoping report, Max Associates was commissioned by Hyndburn Council to develop a full Strategic Outcomes Planning Model (SOPM).

Cotswold District Council – Leisure and Culture Procurement

Max Associates developed with the Council and stakeholders, the Active Cotswolds Strategy. To support its delivery, we undertook a leisure management options appraisal, to determine the most suitable delivery model, which would achieve the best outcomes for residents within the reducing financial budget the Council had for the services. This led to the re-procurement of both tenders.

Telford & Wrekin Council Sports & Leisure Strategy

Max Associates was appointed to deliver a new Indoor Sports & Leisure Strategy 2022-2032 to provide a framework to ensure that the Council’s indoor sports and leisure provision is able to further increase community physical activity levels and to continue to meet current and future demands.

East Herts Options Appraisal and Feasibility Study

Max Associates was appointed to deliver a facility options appraisal and business case

Chiltern District Council – Strategic Outcomes Planning Model

In 2018 Chiltern District Council commissioned Max Associates to develop a Strategic Outcomes Planning Model (SOPM) for the district.

Durham County Council – Needs Analysis & Feasibility Study

In 2018 Max Associates partnered with Alliance Leisure to deliver a commercial prospectus for investment to Durham County Council. 

East Staffordshire Council – Procurement

Max Associates were initially commissioned to undertake an options appraisal for the management of Leisure and Cultural Services for East Staffordshire...

West Oxfordshire District Council – Feasibility Study & Options Appraisal Followed By Procurement

After completing an initial feasibility study and options appraisal for Windrush Leisure Centre, we...

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