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About Nicky, our Principal Consultant.

BA (Hons) Geography & Anthropology.

Nicky has a background in public relations and marketing. She joined Max Associates in 2018 and specialises in writing strategic outcome planning guidance reports, leisure strategies and managing key stakeholder, public consultation and engagement work. Out of work hours Nicky is a qualified hockey coach and also plays league, summer and Masters hockey. She is a board trustee of the Hertfordshire Disability Sport Foundation.

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“We couldn’t be happier with the support and commitment from the Max team, all technically and professionally excellent, this was crucial in our long-term project with difficult challenges. Just so nice and such a good and enjoyable team to work with. They really do capture and embrace the client’s key issues and concerns and are exceptional, in the quality of support, their knowledge and expertise and the respect and high regard they are held in across the wider leisure industry.”

Sue Drummond
Buckinghamshire Council

“Max Associates was appointed to deliver a Leisure and Wellbeing Strategy for the District, throughout the project they offered extensive experience and insight to the process of developing this strategy resulting in a clear and effective path forward for the Council to improve its services and deliver upon wider outcomes. Their flexible approach allowed for the development of a strategy which was in line with the Council’s ethos and aspirations. The management options appraisal provided an evidenced analysis from which the Council can now make informed decisions about the future delivery of the services.  I would have no hesitation in recommending Max Associates to carry out similar projects”

Angela Gillingham
Stroud District Council

“The level of detail in the financial analysis was impressive. The report has been taken forward to decision-makers and is regarded as a solid piece of work upon which implementation of leisure developments may be based. I would recommend Max’s services to any other council looking for delivery of similar projects.”

Michael Walker
Trafford Council

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