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About Greg, our Principal Consultant.

Greg is responsible for providing local authorities with consultancy across a range of services including; feasibility, business planning, management options appraisals, facility strategies, procurement and performance reviews.

Greg joins Max Associates after working as Head of Leisure and Sport at The Cheltenham Trust, where he was accountable for leisure and cultural services both financially and operationally. Greg is an experienced operator with over 18 years of expertise managing public and charitable facilities. He has extensive experience in commercial activities and developing services to be sustainable.

During his time with The Cheltenham Trust, Greg was instrumental in achieving increased participation and throughput across all facilities and supporting the company transition from borough council to charitable trust.

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“We couldn’t be happier with the support and commitment from the Max team, all technically and professionally excellent, this was crucial in our long-term project with difficult challenges. Just so nice and such a good and enjoyable team to work with. They really do capture and embrace the client’s key issues and concerns and are exceptional, in the quality of support, their knowledge and expertise and the respect and high regard they are held in across the wider leisure industry.”

Sue Drummond
Buckinghamshire Council

“Max Associates was appointed to deliver a Leisure and Wellbeing Strategy for the District, throughout the project they offered extensive experience and insight to the process of developing this strategy resulting in a clear and effective path forward for the Council to improve its services and deliver upon wider outcomes. Their flexible approach allowed for the development of a strategy which was in line with the Council’s ethos and aspirations. The management options appraisal provided an evidenced analysis from which the Council can now make informed decisions about the future delivery of the services.  I would have no hesitation in recommending Max Associates to carry out similar projects”

Angela Gillingham
Stroud District Council

“The level of detail in the financial analysis was impressive. The report has been taken forward to decision-makers and is regarded as a solid piece of work upon which implementation of leisure developments may be based. I would recommend Max’s services to any other council looking for delivery of similar projects.”

Michael Walker
Trafford Council

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