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About Greg, our Principal Consultant.

Greg is responsible for providing local authorities with consultancy across a range of services including; feasibility, business planning, management options appraisals, facility strategies, procurement and performance reviews.

Greg joins Max Associates after working as Head of Leisure and Sport at The Cheltenham Trust, where he was accountable for leisure and cultural services both financially and operationally. Greg is an experienced operator with over 18 years of expertise managing public and charitable facilities. He has extensive experience in commercial activities and developing services to be sustainable.

During his time with The Cheltenham Trust, Greg was instrumental in achieving increased participation and throughput across all facilities and supporting the company transition from borough council to charitable trust.

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“Max Associates was appointed to deliver a Leisure and Wellbeing Strategy for the District, throughout the project they offered extensive experience and insight to the process of developing this strategy resulting in a clear and effective path forward for the Council to improve its services and deliver upon wider outcomes. Their flexible approach allowed for the development of a strategy which was in line with the Council’s ethos and aspirations. The management options appraisal provided an evidenced analysis from which the Council can now make informed decisions about the future delivery of the services.  I would have no hesitation in recommending Max Associates to carry out similar projects”

Angela Gillingham
Stroud District Council

“The level of detail in the financial analysis was impressive. The report has been taken forward to decision-makers and is regarded as a solid piece of work upon which implementation of leisure developments may be based. I would recommend Max’s services to any other council looking for delivery of similar projects.”

Michael Walker
Trafford Council

“I have found their support to be absolutely first class and without their assistance this project would have been considerably more challenging. Without Max Associates involvement I am convinced the project would not have run to the timetable and the council’s position would not have been as strong as it is.”

Jonathan Sewell
Guildford Borough Council

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