Kirsty Winders

Director

About Kirsty, our Director.

BSc (Hons) Sport & Exercise Science.

Kirsty has delivered a range of projects from leisure centre feasibility studies to management options appraisals and Council-wide leisure and wellbeing strategies.  Having worked for one of the UK’s leading leisure management companies she has operational experience and has knowledge of the private sector and current industry trends in relation to bidding for local authority contracts. Her business development experience gives Kirsty a strong commercial proficiency, having reviewed and provided financial and quality business plans for numerous leisure contracts across the UK. 

Outside of work Kirsty is actively involved in her daughters’ gymnastics club and loves to get out walking, she has participated in two ultra-marathon walks for charity and has more planned for the future.

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Kirsty’s Testimonials

“Working with Max Associates was an absolute pleasure. Their comprehensive review of our future leisure centre management model was exceptional. They demonstrated deep understanding of the sector, meticulously analysing operations, customer experience and financial performance. The final report was thorough, insightful, and presented clarity, offering practical recommendations that aligned perfectly with our councils’ objectives. Thanks to their high-quality work, we now have a clear roadmap to improve efficiency and enhance the services we provide the community.  I wholeheartedly recommend Max Associates to any organisation seeking expert consultancy in the leisure sector.”

Dan Stone
BCP Council

“I would not hesitate to recommend Max Associates to other areas who are on a similar journey. The team have significant experience of supporting Councils and Leisure Trusts through the SOPM process, and their input and support has strengthened our ability to develop a strong and viable Leisure Transformation vision which will benefit our community for many years to come.”

Lyndsey Sims
Hyndburn Leisure Trust

“Kirsty and Lisa, directors of Max Associates, were a pleasure to work with. Their support on this project has been invaluable and their expertise guided us to the right outcomes for the Council and the wider local community. Their planned approach and foresight of potential issues during the process ensured we delivered a thorough process within the required timescales.”

Rachel Biles
Cotswold District Council

Related Case Studies

Hyndburn Leisure Trust – Strategic Outcomes Planning Model

Further to producing an initial scoping report, Max Associates was commissioned by Hyndburn Council to develop a full Strategic Outcomes Planning Model (SOPM).

Cotswold District Council – Leisure and Culture Procurement

Max Associates developed with the Council and stakeholders, the Active Cotswolds Strategy. To support its delivery, we undertook a leisure management options appraisal, to determine the most suitable delivery model, which would achieve the best outcomes for residents within the reducing financial budget the Council had for the services. This led to the re-procurement of both tenders.

Telford & Wrekin Council Sports & Leisure Strategy

Max Associates was appointed to deliver a new Indoor Sports & Leisure Strategy 2022-2032 to provide a framework to ensure that the Council’s indoor sports and leisure provision is able to further increase community physical activity levels and to continue to meet current and future demands.

East Herts Options Appraisal and Feasibility Study

Max Associates was appointed to deliver a facility options appraisal and business case

Chiltern District Council – Strategic Outcomes Planning Model

In 2018 Chiltern District Council commissioned Max Associates to develop a Strategic Outcomes Planning Model (SOPM) for the district.

Durham County Council – Needs Analysis & Feasibility Study

In 2018 Max Associates partnered with Alliance Leisure to deliver a commercial prospectus for investment to Durham County Council. 

East Staffordshire Council – Procurement

Max Associates were initially commissioned to undertake an options appraisal for the management of Leisure and Cultural Services for East Staffordshire...

West Oxfordshire District Council – Feasibility Study & Options Appraisal Followed By Procurement

After completing an initial feasibility study and options appraisal for Windrush Leisure Centre, we...

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