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Telford & Wrekin Council’s New Indoor Sports & Leisure Strategy Successfully Adopted at Cabinet

Wellington Civic and Leisure CentreHorsehay Tennis Centre

Max Associates is delighted to learn that Telford & Wrekin has adopted the new Indoor Sports & Leisure Strategy at cabinet on 15th December 2022. Max Associates worked with the Council to develop the strategy for the Borough for the period 2022-2032 to replace the previous strategy which was published 15 years ago.

The new strategy provides a framework that ensures the Council’s indoor sports and leisure provision is able to increase community physical activity, continue to meet current and future demands, contribute to the Council’s commitment to ‘Protect, Care and Invest’ and to ensure every child, young person and adult lives well in their community. It provides a robust assessment of need and evidence base for future sports and leisure planning, investment and policy decision making.

Max Associates was appointed to work with the Council to develop a new Indoor Sports & Leisure Strategy for the Borough. From the very start of the process Max Associates clearly demonstrated that they had listened to and understood exactly what we wanted. Their approach to developing the Strategy, including engaging sector leading consultation specialists, added real value and insight to ensure the final Strategy reflects local priorities. The Strategy connects multiple Council strategies and plans, strengthening the role of Leisure and informing our service and investment planning for the next 10 years. Using sector specific experience and insight they were able to provide a robust assessment of current service provision and future need and identify new ideas and opportunities to explore. I would thoroughly recommend Max Associates for similar projects.”

Stuart Davidson – Service Delivery Manager

Telford & Wrekin Council

A case study for the project can be found here

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