Kirsty Winders

Assistant Director

About Kirsty, our Assistant Director.

BSc (Hons) Sport & Exercise Science.

Kirsty has delivered a range of projects from leisure centre feasibility studies to management options appraisals and Council-wide leisure and wellbeing strategies.  Having worked for one of the UK’s leading leisure management companies she has operational experience and has knowledge of the private sector and current industry trends in relation to bidding for local authority contracts. Her business development experience gives Kirsty a strong commercial proficiency, having reviewed and provided financial and quality business plans for numerous leisure contracts across the UK. 

Outside of work Kirsty is actively involved in her daughters’ gymnastics club and loves to get out walking, she has participated in two ultra-marathon walks for charity and has more planned for the future.

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Kirsty’s Testimonials

“I would not hesitate to recommend Max Associates to other areas who are on a similar journey. The team have significant experience of supporting Councils and Leisure Trusts through the SOPM process, and their input and support has strengthened our ability to develop a strong and viable Leisure Transformation vision which will benefit our community for many years to come.”

Lyndsey Sims
Hyndburn Leisure Trust

“Kirsty and Lisa, directors of Max Associates, were a pleasure to work with. Their support on this project has been invaluable and their expertise guided us to the right outcomes for the Council and the wider local community. Their planned approach and foresight of potential issues during the process ensured we delivered a thorough process within the required timescales.”

Rachel Biles
Cotswold District Council

“We couldn’t be happier with the support and commitment from the Max team, all technically and professionally excellent, this was crucial in our long-term project with difficult challenges. Just so nice and such a good and enjoyable team to work with. They really do capture and embrace the client’s key issues and concerns and are exceptional, in the quality of support, their knowledge and expertise and the respect and high regard they are held in across the wider leisure industry.”

Sue Drummond
Buckinghamshire Council

Related Case Studies

Telford & Wrekin Council Sports & Leisure Strategy
Max Associates was appointed to deliver a new Indoor Sports & Leisure Strategy 2022-2032 to provide a framework to ensure that the Council’s indoor sports and leisure provision is able to further increase community physical activity levels and to continue to meet current and future demands.
Hyndburn Leisure Trust – Strategic Outcomes Planning Model
Further to producing an initial scoping report, Max Associates was commissioned by Hyndburn Council to develop a full Strategic Outcomes Planning Model (SOPM).
Cotswold District Council – Leisure and Culture Procurement
Max Associates developed with the Council and stakeholders, the Active Cotswolds Strategy. To support its delivery, we undertook a leisure management options appraisal, to determine the most suitable delivery model, which would achieve the best outcomes for residents within the reducing financial budget the Council had for the services. This led to the re-procurement of both tenders.
East Herts Options Appraisal and Feasibility Study
Max Associates was appointed to deliver a facility options appraisal and business case
Chiltern District Council – Strategic Outcomes Planning Model
In 2018 Chiltern District Council commissioned Max Associates to develop a Strategic Outcomes Planning Model (SOPM) for the district.
Durham County Council – Needs Analysis & Feasibility Study
In 2018 Max Associates partnered with Alliance Leisure to deliver a commercial prospectus for investment to Durham County Council. 
East Staffordshire Council – Procurement
Max Associates were initially commissioned to undertake an options appraisal for the management of Leisure and Cultural Services for East Staffordshire...
West Oxfordshire District Council – Feasibility Study & Options Appraisal Followed By Procurement
After completing an initial feasibility study and options appraisal for Windrush Leisure Centre, we...
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