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East Staffordshire Borough Council announce Sports and Leisure Management (SLM) as the preferred bidder for its leisure services

Max Associates is delighted to have supported East Staffordshire Borough Council (ESBC) through the procurement process to appoint a new management operator for its leisure facilities and services.  In early 2017, following an appraisal of options conducted by Max Associates, the Council announced that it would develop a procurement strategy to test the market for alternative delivery solutions for its Cultural Services.

This procurement process has resulted in SLM being nominated as the preferred bidder to manage the Meadowside Leisure Centre, Uttoxeter Leisure Centre, Shobnall Leisure Complex and Active East Staffs on a 10 year contract. Councillor Colin Whittaker, Deputy Leader for Cultural Services, said: “East Staffordshire Borough Council has agreed to adopt this approach in order to increase operational efficiency and further improve the services available to our residents at these already fantastic facilities.”


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