Greg Chesters

Principal Consultant

About Greg, our Principal Consultant.

Greg is responsible for providing local authorities with consultancy across a range of services including; feasibility, business planning, management options appraisals, facility strategies, procurement and performance reviews.

Greg joins Max Associates after working as Head of Leisure and Sport at The Cheltenham Trust, where he was accountable for leisure and cultural services both financially and operationally. Greg is an experienced operator with over 18 years of expertise managing public and charitable facilities. He has extensive experience in commercial activities and developing services to be sustainable.

During his time with The Cheltenham Trust, Greg was instrumental in achieving increased participation and throughput across all facilities and supporting the company transition from borough council to charitable trust.

Greg’s LinkedIn Call Greg Email Greg

Testimonials

“Working with Max Associates was an absolute pleasure. Their comprehensive review of our future leisure centre management model was exceptional. They demonstrated deep understanding of the sector, meticulously analysing operations, customer experience and financial performance. The final report was thorough, insightful, and presented clarity, offering practical recommendations that aligned perfectly with our councils’ objectives. Thanks to their high-quality work, we now have a clear roadmap to improve efficiency and enhance the services we provide the community.  I wholeheartedly recommend Max Associates to any organisation seeking expert consultancy in the leisure sector.”

Dan Stone
BCP Council

“I would not hesitate to recommend Max Associates to other areas who are on a similar journey. The team have significant experience of supporting Councils and Leisure Trusts through the SOPM process, and their input and support has strengthened our ability to develop a strong and viable Leisure Transformation vision which will benefit our community for many years to come.”

Lyndsey Sims
Hyndburn Leisure Trust

“Kirsty and Lisa, directors of Max Associates, were a pleasure to work with. Their support on this project has been invaluable and their expertise guided us to the right outcomes for the Council and the wider local community. Their planned approach and foresight of potential issues during the process ensured we delivered a thorough process within the required timescales.”

Rachel Biles
Cotswold District Council

Related Case Studies

Hyndburn Leisure Trust – Strategic Outcomes Planning Model
Further to producing an initial scoping report, Max Associates was commissioned by Hyndburn Council to develop a full Strategic Outcomes Planning Model (SOPM).
Cotswold District Council – Leisure and Culture Procurement
Max Associates developed with the Council and stakeholders, the Active Cotswolds Strategy. To support its delivery, we undertook a leisure management options appraisal, to determine the most suitable delivery model, which would achieve the best outcomes for residents within the reducing financial budget the Council had for the services. This led to the re-procurement of both tenders.
Telford & Wrekin Council Sports & Leisure Strategy
Max Associates was appointed to deliver a new Indoor Sports & Leisure Strategy 2022-2032 to provide a framework to ensure that the Council’s indoor sports and leisure provision is able to further increase community physical activity levels and to continue to meet current and future demands.
East Herts Options Appraisal and Feasibility Study
Max Associates was appointed to deliver a facility options appraisal and business case
Chiltern District Council – Strategic Outcomes Planning Model
In 2018 Chiltern District Council commissioned Max Associates to develop a Strategic Outcomes Planning Model (SOPM) for the district.
Durham County Council – Needs Analysis & Feasibility Study
In 2018 Max Associates partnered with Alliance Leisure to deliver a commercial prospectus for investment to Durham County Council. 
East Staffordshire Council – Procurement
Max Associates were initially commissioned to undertake an options appraisal for the management of Leisure and Cultural Services for East Staffordshire...
West Oxfordshire District Council – Feasibility Study & Options Appraisal Followed By Procurement
After completing an initial feasibility study and options appraisal for Windrush Leisure Centre, we...
Back To Top