About Greg, our Principal Consultant.
Greg has over 20 years’ experience in the leisure industry – 18 years as an operator and the past two (and counting) as a consultant. He supports clients with procurement, capital investment strategies, service reviews, and feasibility studies, including revenue projections and business plans.
Outside of work, Greg has joined the padel hype and recently become a little obsessed with kettlebell training – perhaps a side effect of turning 40…!

Testimonials
“The Max Associates team are extremely professional and knowledgeable and the work they have delivered for South Derbyshire has been outstanding.
In South Derbyshire we had an outsourced procurement function with NHS Chesterfield – so the support Max Associates offed the Council in this process was invaluable. They ensured we created the right service specifications to get the outcomes we were looking for and to get the best responses from the market.
Prior to the actual leisure contract procurement work Max Associates conducted soft market testing to help initiate this process. Also, with their expertise and support we were able to go out to market, appoint and mobilise new contractors with in a 12-month period.
The outcomes from this means that significant savings will be realised to the council over the term of the contract, also investments into the leisure facilities have also been delivered in the first year of the contract, which has led to increased participation and customer satisfaction.
Max Associates have also supported us on facility mix recommendations for a future leisure centre design and are working with us to devise a future Active Wellbeing Strategy.
I would highly recommend Max Associates services to other local authorities to support any leisure contract procurement or leisure/physical activity strategy work.”
Sean McBurney
Head of Cultural & Community Services, South Derbyshire District Council
“Lisa and the team at Max Associates have demonstrated their professionalism and expertise at every step. Through their guidance, our leisure operator contract procurement process has resulted in a positive outcome, representing good value for money for the Council and a positive offer for the community, ensuring the continuity of leisure services and improvement of facilities. Ensuring financial viability was a key part of the procurement process and with Lisa’s support, we secured a strong, credible and financially viable bid, which included an active communities offer, enabling a wider community reach, beyond the leisure facilities. As always, it has been an absolute pleasure working with Max Associates. Their insightful, supportive and partnership approach is exemplary, I wouldn’t hesitate in recommending them.”
Sarah Robson
Deputy Chief Executive, Sevenoaks District Council
“We couldn’t be happier with the support and commitment from Lisa and the Max team, all technically and professionally excellent but also, crucially, in long projects with difficult challenges. Just so nice and such a good and enjoyable team to work with. They really do capture and embrace the clients’ key issues and concerns and are exceptional in the quality of support, their knowledge and expertise and crucially the respect and high regard they are held in across the wider leisure industry.”