Lisa Forsyth, Managing Director of Max Associates, has spoken with Mike Hill of Active-Insight to discuss new research findings based on community surveys conducted over the past four years. The discussion examines public attitudes toward physical activity, how perceptions differ…

Trafford Council first set out its vision for the borough’s leisure facilities and services in its Strategic Outcome planning framework in 2020. To support its plans, the Council committed to a significant investment programme for its leisure centres. This included…

We are delighted to welcome Lucy Matthews to the Max Associates team! Lucy joins us as a Graduate Researcher and will play a key role in supporting our consultants and directors in primary desk-based research for our projects. Lucy has…

Are you passionate about sports, leisure, and data-driven insights? This is a fantastic opportunity to work for a small, dynamic consultancy working with local authorities, Councils, and private sector clients to shape the future of sport, leisure, and wellbeing. We're…

This week, Lisa Forsyth, Managing Director at Max Associates, spoke to YourDreamGym about her passion for sports, her transition from hockey to golf, and cycling adventures.  Her dream gym focuses on outdoor activities, diverse group exercise classes, small-group personal training,…

Residents of three Councils will see upgraded sports and leisure facilities starting this spring, thanks to new contracts for managing the Council’s leisure centres that includes enhanced spaces and activities. Max Associates were delighted to help the Council’s to secure…

In the latest issue of Health Club Management, Lisa Forsyth, Managing Director of Max Associates, discusses whether an Agency Agreement Model can protect public sector services. Debating on the HCM forum, Lisa highlights that changes to UK government (HMRC) VAT…

The multi-million-pound redevelopment of Walnuts Leisure Centre is moving forward at a fast pace, with the swimming pool now drained as part of the ongoing demolition work to prepare for a complete refurbishment.  Max Associates, in partnership with Alliance Leisure,…

This week, Lisa Forsyth, Managing Director at Max Associates, spoke to Partner Amardeep Gill at Trowers & Hamlins about the evolving landscape of leisure procurement contracts in the third installment of their Procurement Week podcast series. They explore the historical…

Max Associates was pleased to hear about the progress of the South Holland Health and Wellbeing Hub and was delighted to have supported its development. South Holland is one of the most inactive places in England and residents are suffering…