
Max Associates has been operating for over 20 years and is a market leader in strategic outcomes planning models, feasibility studies, alternative management options, leisure strategies and leisure procurement.
Our Expertise Includes…
Sport England Strategic Outcomes Planning Models
Commissioned to undertake 17 SOPM reports, with those completed achieving successful EOI and Sport England ring fencing funding.
Leisure and Culture Services Procurement
Undertaken over 30 procurement projects, completing shadow business plans and assessments of all income and expenditure projections for sport and leisure facilities. We are therefore fully conversant of best practice from private operators, consortiums and trusts.
Facility Strategies
Completed over 35 feasibility studies for centres including traditional and innovative / commercial facilities to drive participation and income.
Our Clients
We’ve partnered with councils across the UK. Explore our interactive map to discover the projects we’ve delivered.

Who We Are
Our directors and principal consultants have the skills, experience and knowledge to make a real difference for clients in the public, private and voluntary sectors. Our directors are at the forefront of those continuing to investigate the social, economic and community benefits of sport and leisure provision.
We have supported clients from high level over-arching leisure strategies, through to centre feasibility studies. We have worked with clients to develop indoor and outdoor leisure facility strategies and advise on the best delivery and management options.
Recent News
Altrincham Leisure Centre has reopened following a multi-million-pound refurbishment!
Trafford Council first set out its vision for the borough’s leisure facilities and services in its Strategic Outcome planning framework in 2020. To support its plans, the Council committed to…
Lucy Joins the Max Associates Team!
We are delighted to welcome Lucy Matthews to the Max Associates team! Lucy joins us as a Graduate Researcher and will play a key role in supporting our consultants and…
We’re Hiring!
Are you passionate about sports, leisure, and data-driven insights? This is a fantastic opportunity to work for a small, dynamic consultancy working with local authorities, Councils, and private sector clients…