
Max Associates has been operating for over 20 years and is a market leader in strategic outcomes planning models, feasibility studies, alternative management options, leisure strategies and leisure procurement.
Our Expertise Includes…
Sport England Strategic Outcomes Planning Models
Commissioned to undertake 17 SOPM reports, with those completed achieving successful EOI and Sport England ring fencing funding.
Leisure and Culture Services Procurement
Undertaken over 30 procurement projects, completing shadow business plans and assessments of all income and expenditure projections for sport and leisure facilities. We are therefore fully conversant of best practice from private operators, consortiums and trusts.
Facility Strategies
Completed over 35 feasibility studies for centres including traditional and innovative / commercial facilities to drive participation and income.

Who We Are
Our directors and principal consultants have the skills, experience and knowledge to make a real difference for clients in the public, private and voluntary sectors. Our directors are at the forefront of those continuing to investigate the social, economic and community benefits of sport and leisure provision.
We have supported clients from high level over-arching leisure strategies, through to centre feasibility studies. We have worked with clients to develop indoor and outdoor leisure facility strategies and advise on the best delivery and management options.
Recent News
Max Associates supports Councils to secure new contracts
Residents of three Councils will see upgraded sports and leisure facilities starting this spring, thanks to new contracts for managing the Council’s leisure centres that includes enhanced spaces and activities…
Can an Agency Agreement Model protect public sector services?
In the latest issue of Health Club Management, Lisa Forsyth, Managing Director of Max Associates, discusses whether an Agency Agreement Model can protect public sector services. Debating on the HCM…
Rapid Progress for Walnuts Leisure Centre Transformation in Bromley
The multi-million-pound redevelopment of Walnuts Leisure Centre is moving forward at a fast pace, with the swimming pool now drained as part of the ongoing demolition work to prepare for…