Max Associates has been operating for over 20 years and is a market leader in strategic outcomes planning models, feasibility studies, alternative management options, leisure strategies and leisure procurement.
Our Expertise Includes…
Sport England Strategic Outcomes Planning Models
Commissioned to undertake 17 SOPM reports, with those completed achieving successful EOI and Sport England ring fencing funding.
Leisure and Culture Services Procurement
Undertaken over 30 procurement projects, completing shadow business plans and assessments of all income and expenditure projections for sport and leisure facilities. We are therefore fully conversant of best practice from private operators, consortiums and trusts.
Facility Strategies
Completed over 35 feasibility studies for centres including traditional and innovative / commercial facilities to drive participation and income.
Who We Are
Our directors and principal consultants have the skills, experience and knowledge to make a real difference for clients in the public, private and voluntary sectors. Our directors are at the forefront of those continuing to investigate the social, economic and community benefits of sport and leisure provision.
We have supported clients from high level over-arching leisure strategies, through to centre feasibility studies. We have worked with clients to develop indoor and outdoor leisure facility strategies and advise on the best delivery and management options.
Recent News
Local Authority Leisure Services – VAT efficiencies and the rise of the agency outsourcing structure
A year after the previous bulletin on HMRC's revised VAT treatment on in-house leisure services, many not-for-profit operators face irrecoverable VAT on leisure centre operations, which is passed on to…
The Royal Borough of Windsor & Maidenhead Council’s New Sport and Leisure Strategy successfully adopted
Max Associates is delighted to learn that The Royal Borough of Windsor & Maidenhead has adopted the new Sport and Leisure Strategy at cabinet on 18th December 2024. Max Associates…
Freedom Leisure awarded new leisure centre contract in Kent
Ashford Borough Council has appointed Freedom Leisure to manage Tenterden Leisure Centre through to 2035. Max Associates was commissioned to support and advise the Council through the procurement process to…