Home - Max Associates

A market leader in sport and physical activity
management consultancy.

Delivering strategic planning and consultancy to support
public sector sport and leisure services.

Extensive experience across the sport, leisure
and physical activity sectors.

Expertise includes Sport England framework strategic outcome
planning models, procurement and facility strategies.

Max Associates has been operating for over 20 years and is a market leader in strategic outcomes planning models, feasibility studies, alternative management options, leisure strategies and leisure procurement.

Our Expertise Includes…

Sport England Strategic Outcomes Planning Models

Commissioned to undertake 17 SOPM reports, with those completed achieving successful EOI and Sport England ring fencing funding.

Leisure and Culture Services Procurement

Undertaken over 30 procurement projects, completing shadow business plans and assessments of all income and expenditure projections for sport and leisure facilities. We are therefore fully conversant of best practice from private operators, consortiums and trusts.

Facility Strategies

Completed over 35 feasibility studies for centres including traditional and innovative / commercial facilities to drive participation and income.

Who We Are

Our directors and principal consultants have the skills, experience and knowledge to make a real difference for clients in the public, private and voluntary sectors. Our directors are at the forefront of those continuing to investigate the social, economic and community benefits of sport and leisure provision.

We have supported clients from high level over-arching leisure strategies, through to centre feasibility studies. We have worked with clients to develop indoor and outdoor leisure facility strategies and advise on the best delivery and management options.

Meet the team

Our Partners

Testimonials

“Working with Max Associates was an absolute pleasure. Their comprehensive review of our future leisure centre management model was exceptional. They demonstrated deep understanding of the sector, meticulously analysing operations, customer experience and financial performance. The final report was thorough, insightful, and presented clarity, offering practical recommendations that aligned perfectly with our councils’ objectives. Thanks to their high-quality work, we now have a clear roadmap to improve efficiency and enhance the services we provide the community. I wholeheartedly recommend Max Associates to any organisation seeking expert consultancy in the leisure sector.”

Dan Stone
BCP Council

“I would not hesitate to recommend Max Associates to other areas who are on a similar journey. The team have significant experience of supporting Councils and Leisure Trusts through the SOPM process, and their input and support has strengthened our ability to develop a strong and viable Leisure Transformation vision which will benefit our community for many years to come.”

Lyndsey Sims
Hyndburn Leisure Trust

“Kirsty and Lisa, directors of Max Associates, were a pleasure to work with. Their support on this project has been invaluable and their expertise guided us to the right outcomes for the Council and the wider local community. Their planned approach and foresight of potential issues during the process ensured we delivered a thorough process within the required timescales.”

Max Associates has been operating for over 20 years and is a market leader in strategic outcomes planning models, feasibility studies, alternative management options, leisure strategies and leisure procurement.

Our Expertise Includes…