Max Associates works with other experienced partners and leading industry organisations to achieve the best outcomes on projects. Max Associates is also part of the consortium that manages Sport England’s National Benchmarking Service and is part of the Datahub Club and an ESPO Framework Supplier.

Alliance Leisure
Alliance Leisure develops facilities on behalf of leisure operators that want to improve or expand the leisure products and services they offer. As a multi award-winning team for our design, build, fund and partnership services we have carried out over 140 leisure developments and invested over £160m in the UK leisure market. Bringing innovation to the traditional leisure market Alliance Leisure case studies show how they have transformed facilities, providing added value in the key areas of affordability, cost certainty, risk reduction and speed of delivery.



Saunders Boston
Saunders Boston Architects (SBA) design and deliver buildings within their core sectors; Care and Retirement Living, Education, Residential and Sports and Leisure. Now based in Cambridge, they can trace their roots back to 1919, and are a general Architectural practice that work with a wide range of clients on a diverse selection of projects. Max Associates and Saunders Boston recently worked together to develop an innovative design for Birchwood Leisure Centre (City of Lincoln Council) that not only met demands for traditional facilities (gym and sports hall), but also included indoor leisure entertainment facilities that would draw typical ‘non-users’ into the centre.

Morgan Sindall
Morgan Sindall Construction is a leading UK construction and infrastructure business, delivering complex projects across sectors including education, healthcare, commercial, leisure and public services. Part of Morgan Sindall Group, the company works collaboratively with clients and communities to create high-quality, sustainable buildings and places, with a strong focus on innovation, social value, safety and reducing environmental impact.

SPACE&PLACE
With over 40 years’ experience, SPACE&PLACE are the UK’s market leader in the design and delivery of award-winning, sustainable sport, leisure and entertainment facilities, contributing to projects worth over £200 million annually. From community wellbeing hubs and leisure destinations to holiday parks and Olympic legacy infrastructure, they combine innovative architecture with specialist expertise in swimming pool and wet leisure design. Their approach aligns each client’s vision with functional, attractive and sustainable solutions that encourage participation, strengthen communities and deliver lasting economic value, supported by a proven track record that includes some of Europe’s most iconic sporting venues.

Hadron Consulting
Hadron Consulting is a specialist project and programme management consultancy delivering property and construction projects across a range of sectors. Their senior-led, hands-on approach combines extensive industry experience with personal service, helping clients navigate complex projects and achieve successful outcomes from concept through to completion.

Ellis Williams
Ellis Williams Architects specialise in the design of innovative, sustainable and community-focused buildings. With extensive expertise across sport and leisure, education, culture, healthcare, commercial and heritage projects, the practice combines creative design with technical expertise and a strong focus on people, place and environmental performance.

Roberts Limbrick
Roberts Limbrick is a multidisciplinary UK architectural practice specialising in the design of community-focused places across sectors including sport and leisure, education, healthcare, residential and commercial development. Combining architecture, interior and landscape design, masterplanning and technical expertise, the practice focuses on creating sustainable, practical and engaging environments that improve people’s lives and strengthen communities.

Active Insight
The leading provider of Customer Insight, Business Intelligence and Consultation services to the cultural services, active Leisure and Health and Fitness Industries. Active Insight work with leading industry organisations, local authorities and Trusts, as well as private sector operators and suppliers, helping them to understand their customers and clients needs and aspirations, and to deliver innovative service improvement initiatives.

Evolve
Evolve (formerly LeisureDB) is a leading UK health, fitness and leisure market intelligence organisation, providing authoritative industry data, research, benchmarking and strategic insight to help operators, investors, suppliers and policymakers understand the market and identify opportunities for growth.

DataHub
The DataHub is a repository for sport and leisure data, integrated and enhanced through a suite of participation and business intelligence modules, accessed anywhere via a single online portal. The aim of the DataHub is to get a nation more active and healthier by sharing up to date intelligence, so those investing within the sector can make more informed decisions.

4Global
4global enables its clients across the world, achieve greater interest and participation in sport through our expertise, insight and integrated smart solutions. Our Vision. To be the number one trusted advisor in sport and to empower our clients through expert advice and intelligence. Shaping the future of sport.

Abacus
Abacus is a Quantity Surveying and Project Management practice formed in 2007 that combines solid experience including cost management. We aim to be proactive as well as professional and responsive; delivering value for money projects on time, within budget, and building long term relationships in the process. Crucially, the Abacus service offering is designed around the needs of our clients.

Right Directions
In September 2004, Right Directions was created to provide a dynamic, realistic & alternative way of providing Quality Management and Health & Safety support to organisations in the Sports and Leisure Industry. Over the years our client base has developed and we now work closely with private organisations, local authorities, contract management organisations and a network of Sports & Leisure trusts around the UK.
Recent News
Hartlepool’s Landmark Highlight Wellbeing Hub Opens Following Major Community Investment
Hartlepool’s highly anticipated new Active Wellbeing Hub, Highlight, officially opens its doors today, marking the completion of a transformative multi-million-pound investment in the town’s health, fitness and wellbeing infrastructure. The…
Max Associates Hosts Inaugural Padel Networking Event in Support of MND Association
We were delighted to host our inaugural padel networking and social event last week at The Padel Club in Gloucester, bringing together industry professionals while raising funds for the Motor…
Max Associates Joins Industry Leaders to Champion Community Wellbeing at UKREiiF 2026
We had a fantastic time at UKREiiF 2026! Max Associates joined industry leaders at the Royal Armouries in Leeds on 19th-20th May for two days of insight, collaboration, and meaningful…




