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About Richard, our Associate Director.

University College, CardiffUniversity of Wales.

Central London Polytechnic School of Management Studies (Scholarship from Social Sciences Research Council).

Richard is an experienced sport and leisure management director with a public, private sector and third sector background. Richard possesses a skilled understanding of the drivers of national and community leisure provision. He has a proven track record as a Director of a leading UK Leisure Management Company, ensuring alignment with the changing dynamics of the sports and physical activity landscape. Richard has acquired extensive operational experience in delivering leisure services as a Regional Director of a team of 1,000+ staff.


“The level of detail in the financial analysis was impressive. The report has been taken forward to decision-makers and is regarded as a solid piece of work upon which implementation of leisure developments may be based. I would recommend Max’s services to any other council looking for delivery of similar projects.”

Michael Walker
Trafford Council

“I have found their support to be absolutely first class and without their assistance this project would have been considerably more challenging. Without Max Associates involvement I am convinced the project would not have run to the timetable and the council’s position would not have been as strong as it is.”

Jonathan Sewell
Guildford Borough Council

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