Wyre Borough Council

Feasibility Study


Max Associates was commissioned to undertake a feasibility study for 4 leisure centres to include redevelopment to increase participation and reduce the subsidy.


Summary of Project

Max Associates were commissioned by Wyre Borough Council to undertake a two stage review of leisure across the borough. The first part of the process was a comprehensive review of each leisure centres to provide a benchmark of current performance. The second stage involved the provision of an evidence base to shape leisure and sports provision to meet the future needs of the population and in line with the long term timeframe for the developing Local Plan.

A Sports Facility Needs Assessment was undertaken including an assessment of
demand (current and future) and supply of sports facilities in the borough. Facilities
included sports halls, swimming pools, fitness gyms, astro turf pitches (ATP),
athletics, tennis and outdoor playing pitches.

We also considered more commercial facilities including indoor extreme sports;
skate park, clip and climb, 10 pin bowling and spa.

A number of options were fully appraised; this included completing architect
designs, capital costs and revenue business plans. Funding options were provided
including revenue savings to pay back prudential borrowing, site disposals
estimates were calculated and County Council funding for a HUB facility including
a leisure centre and library was discussed.



A feasibility study for the 4 leisure centres was completed and presented to the Council with recommendations for redevelopment including new commercial activities that could achieve a projected surplus of £600k within 3 years of build completion. Following the success of the feasibility study we recently supported Wyre BC in procuring a design and build contractor for two significant refurbishment projects – Thornton and Poulton Leisure Centres, with an overall value £5.1m. Both projects and the facilities have been successfully completed.


Client Testimonial:

“I have been particularly impressed with the professional and diligent approach taken by both Mark and Lisa, the consultants assigned to this project. They were flexible in their approach, understood the political context and worked with both the Cabinet and the Council’s Management Team to ensure that the final report met the Council’s requirements.

I have commissioned Max Associates for the next stage of the project which will be to advise with the Design and Build of the proposed facilities mix in each leisure centre. I look forward to working with them and using their extensive experience to help the Council improve our facilities, improve our services to an increasing customer base and give even better value for money to Council Tax payers. I have no hesitation in recommending them for other projects of this nature.”
Michael Ryan, Corporate Director of People and Places and Monitoring Officer Wyre Council


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