Redcar & Cleveland Borough Council

Leisure Management Procurement


Leisure management procurement project to procure a leisure management partner for 5 leisure facilities.


Summary of Project

Max Associates guided Redcar and Cleveland Borough Council through the review of its leisure services provision.

After conducting a detailed review Sports and Leisure Management (SLM) Ltd, operating under its brand name, Everyone Active, took over the operation of the leisure centres in Redcar and Cleveland in partnership with Redcar and Cleveland Borough Council for the following five leisure centres:

  • Eston Sports Academy
  • Guisborough Swimming Pool
  • Loftus Leisure Centre
  • Redcar Leisure Centre
  • Saltburn Leisure Centre

Managing Director, Mark Steward, explained: “Having assisted a number of local authorities with their procurement projects over the last 12 years, we were confident we could effectively assist the Council in procuring a new leisure management contract to take forward Redcar and Cleveland Borough Council’s leisure facilities.

“The new contract with SLM will offer the council significant savings over a 20-year period whilst improving quality and representing excellent value for the local community.”



Overall savings achieved in the region of £500k per year.


Client Testimonial:

“Max Associates provided a competitive, well informed and detailed tender submission that illustrated genuine enthusiasm for working with us on this exciting project – their experience in the field was significant. The enthusiasm expressed in their tender was also evident in their work throughout the procurement process. They were professional, innovative, a key driver in the success of the process as a whole and a valued member of the team. Max Associates would be an asset to any local authority carrying out a leisure procurement process.”
Redcar and Cleveland Borough Council Leisure Procurement Team


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