Feasibility Studies and Facility Strategies

Council Date Project Outcomes
West Berkshire 2017 Max Associates are working with Alliance Leisure to review the development opportunities at Northcroft Leisure Centre. A feasibility report with supporting business plans will be produced Ongoing
Brio Leisure  2017 Further to the initial feasibility work completed in 2015 Max Associates have been commissioned to complete updated business plans for fitness and swimming developments at Northgate Arena in Chester  Ongoing
Mytime Active 2017 Max Associates completed two feasibility studies for Mytime Active, which considered the most viable options for commercial leisure developments at two sites in Bromley, this included demographic, catchment and competition analysis as well as full business plans The draft reports are currently being considered by the senior management team
 Tameside 2017 Max Associates have been appointed to produce a feasibility report to assess the opportunity to build a new leisure centre (Denton Wellness Centre). This feasibility is being used to identify if it will meet the outcomes required by Sport England to achieve funding from the Strategic Facilities Fund. It includes a full business plan for the proposed new facility as well as consultation with key stakeholders The draft report is currently being reviewed
Erewash 2017 Max Associates has been commissioned by the council to undertake a soft market test and to assess the potential development options across the portfolio of leisure facilities. Business Plans will be produced for each of the recommended options The report was well received by the client. Following the report, Max Associates further appointed to manage the procurement project for an established trust
 Volair 2017 Max Associates was commissioned by Volair to undertake a feasibility study into the redevelopment of Halewood Leisure Centre. This included initial research into demographics, competition and current performance to assess the most viable options. Two options were identified as part of a sports hall conversion and for these two options business plans were produced to show the additional benefit they could bring to the centre Ongoing. The draft report is currently being considered by the trust
 Hertsmere 2017 Max Associates completed a feasibility study for the development of four leisure centres operated by Hertsmere Leisure. This ranged from small scale fitness improvements at one centre to large sports hall change of use and centre refurbishment at another centre. Consequently a mix of improved traditional facilities e.g. fitness and commercial leisure opportunities were business planned to identify the net revenue benefit for each option. It also considered the impact of the closure of one of the facilities The report was accepted by the trust and is being used in negotiations with the Council to progress the investment plans
 St Helens 2017 Max Associates developed business plans for four development options at Selwyn Jones Sports Centre, including a fitness extension and sports hall conversion to soft play and F&B The feasibility report was well received by the Council and is being used to progress the project to the next stage
North Somerset 2017 Max Associates was appointed to undertake a critical review of current proposals for the extension of Hutton Moor Leisure Centre as well as provide alternative commercial leisure investment opportunities The report has been well received by the council and is being used to support their development plans moving forward
 West Dorset 2017 Max Associates reviewed the opportunity for investment at Bridport Leisure Centre to reduce the ongoing revenue costs Complete – The report is being used as a comparison against the operators own proposals and influencing the development options
Trowbridge, Wiltshire 2017 In partnership with Saunders Boston we reviewed the opportunity to build a new leisure centre as part of a wider development programme Complete
 Congleton 2017 As part of a tender process Max Associates was commissioned by Alliance Leisure to complete a detailed business plan for the redevelopment of Congleton Leisure Centre, this included reviewing the current performance and creating a business plan for income and expenditure of the whole centre, rather than the additional facilities only Dialogue with the Council is taking place. Final tenders submitted in  Autumn 2017
 Your Leisure 2017 Max Associates provided consultancy support to Your Leisure during the procurement process. Part of this service included reviewing investment opportunities with the team and developing business plans to submit as part of the tender process Your Leisure’s tender has been submitted to the Council and they are awaiting the outcome
North Devon 2017 Initially, Max Associates was appointed to provide a Sport England ANOG compliant study to analyse which functions currently provided for at North Devon Leisure Centre should be provided for in a new facility and at the same time consider changes in customers’ demands since North Devon Leisure Centre was built and what alternative functions should be provided for

Following the successful completion of this project we have been commissioned to produce a shadow business plan for the proposed new centre

The business case is now being used by the council to support their funding application to Sport England. The council also subsequently appointed Max Associates to manage the procurement process for a new operator to deliver the design and build and operation of the new centre. The business case produced will also be used as a benchmark in the evaluation of bid submissions
 East Herts 2017 In 2017 Max Associates completed a facilities options appraisal for five of the Councils leisure facilities. This included the option to replace one of the leisure centres.

The project included supply and demand assessments, competition analysis, facility mix review and opportunities, designs and layouts, revenue business plans and procurement options

The report was presented to the Community Scrutiny Committee at the end of March 2017. Max Associates are now supporting the Council through a procurement process
Abbeycroft Leisure  2017  In February 2017 Max Associates was commissioned by Abbeycroft Leisure to complete feasibility studies for 3 of their leisure centres. We completed revenue business plans for various developments, including clip and climb, soft play, gym extensions, parkour and a bespoke gymnastics facility The final reports are being used by the Trust in discussions with their local authority partners
Kirklees Active Leisure  2017 Max Associates delivered a feasibility study for the refurbishment of two of the trusts facilities, including a sports hall and tennis centre conversion. The project included a review of demographics, competition and demand as well as revenue business plans for both centres The report has been reviewed by the senior management team
 Lincoln 2017 Max Associates completed a feasibility study for Birchwood Leisure Centre, this included a sports hall conversion into soft play and clip and climb and a new 3G pitch Developments are currently in construction and due to be completed in February 2018
Waltham Forest 2017 Max Associates completed a feasibility study for the redevelopment of Ive Farm, including the relocation of the outdoor pitch provision from the Score Centre and the provision of a new beach volleyball court The report has been well received by the Council
Grotto Sports Centre 2016 Max Associates has been commissioned to carry out a feasibility appraisal to establish the commercial viability of the sports centre, outdoor pitch and fitness facility as part of the Grotto / Fire Station development The final report is currently being considered as plans for the wider site are developed
Welwyn Garden City (Amey) 2016 Max Associates have produced business plans for new developments at Stanborough Park, including adventure golf, outdoor trampolines and pavilion building with café The final report including designs and capital costings has  been submitted
Trafford Leisure 2016 Trafford Council developed a new Leisure Strategy which sets out its strategic ambitions for its leisure estate. Trafford Leisure (TL), the council-owned Community Interest Company operating its facilities (established on 1st October 2015), required a consultant to undertake an assessment of the options for the facilities which can meet their ambitions, and an appraisal of the investment needs and commercial viability of delivering these options for the Council. It commissioned Max Associates and Alliance Leisure Services (ALS) to deliver this ‘Commercial Prospectus’ for investment in Trafford’s leisure facilities.

Altogether four investment projects were developed, with a total facility investment of £14.3m for new and extended facilities as well as improved customer journey area. This is projected to generate a net revenue benefit of £1.4m in a mature year across the four centres

The report providing all our analysis and due diligence has been well received by the senior management team and was presented to the Trafford Leisure board and the Council to formally sign off the investments
Monmouthshire 2016 In partnership with Alliance Leisure, Max Associates produced the business plans for the redevelopment of Monmouth Leisure Centre, including a new 25m pool and soft play The report was well received by the Council
Pendle District Council 2016 Development of Business Plans for health and fitness extension and soft play facilities, including demographic, participation and competitor analysis The report was well received by the Council
 Oldham Active 2016 Feasibility study for the development of a Spa at Saddleworth Leisure Centre, including business plans The report was well received by the trust
Trafford Leisure & Culture Trust 2016 Max Associates developed business plans for the development of the gym facilities across 4 of the Trusts sites, this was then used by the Trust as a sensitivity check against their own budgets The report has been well received and ALS has been commissioned to undertake further work
Chester West and Chester Borough Council 2015 – 2016 Worked with Alliance Leisure to further develop the work completed in 2014, including updated business plans for facility developments at three of the Councils leisure centres The Council and Brio Leisure considered the report recommendations and have since commissioned additional feasibility work
Weymouth & Portland Borough Council 2015 Max Associates were appointed to undertake a feasibility and options appraisal for the development of either a refurbished or new build leisure centre in Weymouth The report was submitted to the Council in September 2015 recommending the refurbishment of the existing facility and this has been accepted by officers as the optimum solution
Daventry District Council 2015 Max Associates have been commissioned in partnership with Leisure-net Solutions to undertake a feasibility into a new build leisure centre in the District The final feasibility was submitted in November 2015
Hambleton District Council 2015 Working in partnership with Alliance Leisure, Max Associates completed a feasibility study for the development of the gym facility at Hambleton leisure Centre. It comprised of three different development options that would result in increased income for the Council. A review of competition and latent demand was undertaken and business plans completed for each option Submitted to the Council
Wigan Leisure and Culture Trust 2014 A feasibility study was undertaken to assess the financial return on a new leisure facility adjacent to the new leisure centre currently being constructed in Selby. The feasibility developed a business plan for a centre that would include indoor climbing, urban gym, 10 pin bowling, indoor skate park, aerial trekking, iski and catering facilities to support both the adventure activities and neighbouring leisure centre The centre opened March 2016
Inverclyde Leisure  2014 Feasibility study for two leisure centres, including the conversion of one sports hall into indoor climbing and adventure play and a gym extension at the other centre The report has been completed and the trust has undertaken redevelopment of Ravenscraig Leisure Centre as a result
North Lanarkshire Trust 2014 Feasibility for a new extreme leisure centre within the Trust’s portfolio The report has been successfully completed
Rhyl Town Council 2014 Commissioned to complete revenue business plan projections for an Aquatics Centre in Rhyl including a 50m pool.

The Centre will be a flagship facility located on the Rhyl sea front and will provide swimming and leisure provision for both the local community and tourism markets

The council is considering its options
Exmouth Leisure Centre 2014 Commissioned to complete revenue business plan projections for developments to a re-developed and extended Exmouth Leisure Centre The final report was considered by the Trustees and approved by the Council. The final developments included larger fitness facilities, a studio and VerTgo climbing. The new facilities opened to the public in October 2015
South Lakeland District Council 2014 Max Associates undertook a feasibility study to assess the viability of re-opening the Grange over Sands Lido. This included developing a business plan to identify the potential subsidy/surplus as well as environmental investment projects to reduce energy costs of the facility. We also identified potential new activities and facilities that could be delivered from the Lido to increase income The Council is continuing to consider future options for the site, further public consultation took place in 2017
 Ards Council 2014 Development of an Outline Specification for a new £25m leisure centre at Dairy Hall, Newtownards to replace the existing Ards Leisure Centre.

The process included consultation with a number of key stakeholders and a detailed assessment of the demographics and latent demand, all of which fed into the development of the proposed facility mix.

The report included a proposed facility mix and building design requirements. Budget costs for both capital and revenue were provided within the report

The feasibility Study was signed off in December 2013 by the Council, the recommendations were taken forward and a design and build team procured. Enabling works started on site in July 2015 and it is anticipated that construction of the new leisure centre will start on site in early 2016
South Gloucestershire Council 2014 Max Associates was commissioned to undertake a feasibility study to assess the viability of keeping Yate Outdoor Centre open, including the identification of capital projects that would improve its revenue position The report has been submitted and accepted by the Council. The site transferred back to the Town Council
North Country Leisure 2014 Max Associates were commissioned by the Trust to develop a business plan for the proposed developments at Penrith Leisure Centre, which would enable the Trust to reduce their subsidy to their client The report was completed and accepted by the trust
Lancaster City Council 2014 Feasibility Study in partnership with Alliance Leisure for the redevelopment of Salt Ayre Leisure Centre, including demographic and competition analysis, business plans, designs and capital costs The development works are now complete, with the centre achieving increased throughput and income and excellent feedback from users
Torfaen Leisure Trust 2013 Complete a feasibility study for Cwmbran Leisure Centre to develop Vertigo and Fitness facilities. The works were completed on site in 2015 and the new facilities are now open to the public
Rhyl Town Council 2013 Commissioned to complete revenue business plan projections for an Aquatics Centre in Rhyl.The Centre will be a flagship facility located on the Rhyl sea front and will provide swimming and leisure provision for both the local community and tourism markets. The final report detailing the recommended option is being considered by officers and Members.
Central Bedfordshire Council 2013 Commissioned to complete revenue business plan projections to develop a spa at Saxon Pool and Leisure Centre. The final report was considered by the Council and informed the procurement process.
Exmouth Leisure Trust 2013 Commissioned to complete revenue business plan projections for developments to a re-developed and extended Exmouth Leisure Centre. The final report detailing the recommended option is being considered by the Trustees.
Wigan Leisure and Culture Trust 2013 Commissioned to complete revenue business plan projections for a re-developed Howe Bridge Sports Centre The final report detailing the recommended option is being considered by the Trustees.
Doncaster Leisure Trust 2013 Commissioned to complete revenue business plan projections for redevelopments at Adwick Leisure Centre Proposals have been accepted by the Trust on the basis of business modelling and are currently into cabinet for approval.
Falkirk Community Leisure Trust 2013 Commissioned to complete revenue business plan projections for two new Gym options for Falkirk Community Leisure Trust. Business Feasibility has been completed with asset selection in process.
Trafford Leisure Community Trust 2013 Spa feasibility and business plan study Business Feasibility has been completed with asset selection in process.
Wyre Borough Council 2013 Sports Facility Needs Assessment including an assessment of demand (current and future) and supply of sports facilities in the borough. Facilities included sports halls, swimming pools, fitness gyms, astro turf pitches (ATP), athletics, tennis and outdoor playing pitches.We also considered more commercial facilities including indoor extreme sports; skate park, clip and climb, 10 pin bowling and spa.A number of options were fully appraised. This included completing architect designs, capital costs and revenue business plans. Funding options were provided including revenue savings to pay back prudential borrowing, site disposals estimates were calculated and County Council funding for a HUB facility including a leisure centre and library was discussed. Stage 1 of project completed – comprehensive business reviewStage 2 – Demand and supply assessment, consultation and options completed.The final report detailing the recommended option has been approved by officers and members.We are now working with the Council to deliver the schemes to practical completion.
Waverley Borough Council 2013 To carry out a cost benefit analysis (a detailed SWOT evaluation) of each of the proposed site options for a new leisure centre. Applying high level qualified assumptions with headline figures to give the Council a clear steer on the most appropriate site of the four shortlisted Following a detailed report and presentation to Members, the Council embarked upon a new development scheme for the existing facility
Doncaster Leisure Trust 2013 Commissioned to complete revenue business plan projections for redevelopments at Adwick Leisure Centre Proposals have been accepted by the Trust on the basis of business modelling. Developments took place to include increased gym facilities, ten pin bowling and soft play. The facilities are now open to the public.
South Oxfordshire District Council 2012 Study to assess the future requirements for Didcot in relation to the town being a new growth point. Demand and supply analysis optimum facility mix provided, draft layouts and capital costs provided The council used the report to inform the procurement process
London Borough of Waltham Forest 2012 Commissioned to undertake an outline business case for the London Borough of Waltham Forest. The overall objective for the review was to “Further refine and develop the outline business case produced in April 2008 to ensure that the Council is clear on its preferred future facility options before commencement of the procurement process”.We provided a detailed financial analysis of each of the options that included facility refurbishment, new build and disposals to assist in the funding of the future strategy. Outline Business Case used to influence the procurement strategy for the future management of the leisure centres
London Borough of Newham 2011 Indoor Leisure Facility Strategy for the Borough taking into account the effect of the Olympic Legacy facilities and demographic growth from the planned regeneration of the Borough. This resulted in the development of a proposal to dispose of two centres and re-provide a newly built centre. The report included the demand and supply assessment, impact of the planned re-provision, facility mix, designs and costings (Revenue and Capital) for the proposed developments. New centre build is currently being procured by the Regeneration team within the council.
London Borough of Hounslow 2011 Appointed by the London Borough of Hounslow to support the Planning Policy department in fulfilling the Council’s requirements to complete an appraisal of open space, indoor and outdoor sports within the borough. The purpose of the study was to support and provide evidence for the Council’s Local Development Framework (LDF).The report provided an assessment of indoor and outdoor sports needs within Hounslow. It comprised an audit of sports facilities within the borough including quantity, quality and accessibility criteria. An assessment of current and future need for sports provision was completed. This assessment followed the principles of PPG17 guidance and the related companion guide ‘Assessing Needs and Opportunities’. Sport England Strategic Planning Tools from the Active Places Power database have been utilised. Following consultation, the standards of provision set out in the report have been utilised as part of LDF and developer contributions.The report is available to view on the Council website.
London Borough of Hounslow 2010 Assessment of need for a planned facility replacement for major facility in Brentford, west London. From a demand and supply analysis, the facility mix was determined, indicative layouts and capital costs provided as well as revenue business plans Outcomes used for discussions with developer of the wider site

 

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